Prevue Pet Products Inc., like many companies in the pet industry, is a family affair. Rickard Davit, president of the company, took over the reins from his father, Murph Savitt, and will be passing those reins along to his son, Jason, at some point in the future. Even with three generations represented, the company's history goes back much further, spanning and mirroring the development of the pet industry itself. For while many companies have been around the pet industry block for many a decade, Prevue Pet Products is the oldest and largest pet products manufacturer in the United States its category: premium pet cages. Among these, of course, is the Prevue Hendryx line of birdcages.